Who is NITIN MALIKABOUT
I’m a result-oriented and data-driven marketing professional with rich experience in driving traffic, acquiring, engaging and retaining customers across the marketing funnels through various organic and performance marketing channels.
I’m a marketing leader with 16+ years of demonstrable experience in developing tailored digital strategies and business plans for all marketing aspects (branding, messaging, positioning, product promotion) to complement the organization’s objectives.
As a full-stack B2B SaaS marketer, I work with Fortune 500 companies and start-ups and help organizations across the globe to increase online visibility, more leads, and revenue. An expert digital marketer by the day and a blogger by the night, I’m passionate about helping individuals and brands to transform their digital presence.
EXPERIENCE + EXPERTISEWHY
Whether you’re starting your entrepreneurial journey or an established brand aiming to take your digital presence to the next level – I can help you market and grow your business!
Moreover, I can roll up my sleeves to get started and have the acumen to build a team, internally and externally, to help the organization execute on the strategy I develop.
I work directly with the Founder(s)/CEO(s)/Executive Management and taking full ownership of online presence and customer acquisition programs. My strong exposure in building and running personalized inbound/outbound marketing campaigns with creative and analytical capabilities to drive consistent sales revenue growth.
Moreover, I can roll up my sleeves to get started and have the acumen to build a team, internally and externally, to help the organization execute on the strategy I develop.
I work directly with the Founder(s)/CEO(s)/Executive Management and taking full ownership of online presence and customer acquisition programs. My strong exposure in building and running personalized inbound/outbound marketing campaigns with creative and analytical capabilities to drive consistent sales revenue growth.
B2B SaaS / DIGITAL MARCOM Domain
Being a results-oriented and data-driven marketing professional, I have acquired expertise and experience in driving traffic, acquiring, engaging and retaining customers across the marketing funnels through various organic and performance marketing channels.
My profound understanding of Google Search Console, Google Analytics, HubSpot, Marketo, Mail Chimp, and social media marketing tools like Buffer, Hootsuite and more enables me to automate the entire marketing ecosystem efficiently.
I proud myself on balancing a practical mindset with a creative business acumen and lead people through complex marketing operations.
My profound understanding of Google Search Console, Google Analytics, HubSpot, Marketo, Mail Chimp, and social media marketing tools like Buffer, Hootsuite and more enables me to automate the entire marketing ecosystem efficiently.
I proud myself on balancing a practical mindset with a creative business acumen and lead people through complex marketing operations.
What I'm Really Good Atexpertise
Digital Strategy
Define the path from discovery to conversion of your customers to craft your unique digital marketing strategy from scratch.
Inbound Marketing
Help you realize the potential of your web presence so that you’re attracting and converting the quality traffic to your sales funnel.
Outbound Marketing
Targets customers directly through Google Ads, Social ads that I will combine with a focused organic and earned strategy.
Marketing Collateral
Develop marketing collateral like Case Studies, Success Stories, Sales Decks, Press Releases, Product Videos, White papers, Blogs etc.
Google Ads
500+ Google ads client managed. Millions of lead generated, delivering more conversions at less cost per lead for businesses.
Social Media Marketing
Don’t just engage followers. but convert them into loyal customers. Make your social media channels an integral part of your brand story.
Email Marketing
Get higher open and clickthrough rates on your email marketing campaigns and grow your business faster.
SEO
Get more organic traffic, more leads and more sales growth. and much-improved keywords rankings without any black hat SEO!
Marketing Automation
I can help you drive customer engagement by automating your marketing at scale using HubSpot, Web Engage and Marketo.
Proud To Work Withportfolio
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My Career JourneyProfile
Nov 2015 - Present
Evercoast Communications
HEAD – MARKETING
Spearheading as Head – Marketing at Evercoast Communications, a full-spectrum digital marketing agency sevring clients in US, Middle East, and Osceana regions. Execute SEO, PPC, Social media marketing, content marketing, email marketing, landing page development, and marketing automation.
June 2012 - Nov 2015
Zensar Technologies
MANAGER MARCOM
Build, plan, implement and manage the overall digital marketing roadmap and strategy for organic and paid channels. Collaborate closely with Product, Design, Sales, and PR function to ensure integrated and consistent marketing campaigns.
Aug 2010 - Sep 2011
SYNOWLEDGE LLC
SENIOR SPECIALIST – MARCOM
In-charge of planning and managing digital marketing campaigns that promote company’s brand, products, and Services. Develop a feasible marketing plan for the department and oversee its day-to-day implementation.
Feb 2008 - Jan 2010
NAVISITE INC.
SENIOR ASSOCIATE – MARCOM
Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities. Oversee the production and maintenance of all sales materials, blogs, website, and social channels.
Feb 2006 - Feb 2008
LIONBRIDGE TECHNOLOGIES
SENIOR WRITER
Develops and designs courses and curriculum. Edits and develops online learning materials. Creates learning experiences and environments. Designs learning activities, assignments, and assessments. Manages online learning communities. Analyzes, updates, and refines existing online content.
Aug 2005 - Feb 2006
ARTECH INFOSYSTEMS
EXECUTIVE – COMMUNICATIONS
Producing engaging communications to build positive awareness of the organisation and strengthen the team’s reputation – internally and externally. Produce compelling communications collateral, including email, newsletter, communication on social channels and video communications.
Spicy FactsABOUT
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My Career Journey in 3 Words –
Upward, Learning, Evolving.
What Clients SayTestimonial
I have had the opportunity to work with nitin as a Collegue and as an independent service provider for my agency. I appreciate his knowledge, expertise and his professional approach to all work. He has been dependable and ROI oriented. I recommend him often and he has never let me down.
Ambika Sharma
Founder & CEO - Pulp Strategy
We launched a competitor campaign bidding on our competitor’s branded search terms. We started getting good conversions. By effectively managing the campaign, the Cost Per Click was reduced to only $2.20 from $14.56 and Cost Per Acquisition to $8.45 from $34.84. And credit for all this goes to Nitin. Thanks Nitin.
David Simpper
Manager - Marketing, Tumble N Dry
Frankly, Nitin has surprised me with his knowledge, command, and clarity on many things beyond SEO. Actually, I like intellectuals who perform beyond their natural expectancy. I am very happy with the results I have got and Nitin has really helped me grow my business online. I recommend him strongly.
Jatinder Dhingra
Founder and CEO - Jegson Group
First and foremost, Nitin's SEO and PPC work has translated into meaningful visibility and lead generation at lower cost per lead. And deliverables aside, Nitin is consistently accommodating, flexible, responsive, and diligent. It really feels like we're working with a partner. I would be happy to recommend Nitin to anyone.
Amber Hoege
Marketing Lead - Levvel
Nitin Malik has helped turn our SEO around and we are finally seeing positive results. He serves as an extension to our digital marketing team and have been really satisfied with the quality of his work. Now, we have hired him for email marketing and other lead gen initiatives. I would happily recommend Nitin.
Amit Garg
Director - Optomech Engineers
Nitin is an extension of our marketing team and has assisted in development, tracking and analysis in our digital campaigns that have yielded very good return on investment. Working with Nitin to support our organic and paid social media activity has extended the marketing activities we are able to achieve. Thanks Nitin.
James Furtado
Marketing Head - Ontrix
Nitin helped us on Google Ads for our agency clients. He was instrumental in raising the conversions by 23%. In comparing the first month of running the six ad groups to the month before, the CTR increased from 2.41% to 3.89%, and the CPC decreased from $3.24 to $2.17. Just amazing. Thanks a ton, Nitin.
Deepika Modi
Founder & CEO - Digital Wisdom
My two centsBlog
Nitin
March 30, 202211 Techniques To Increase Free Trial Sign-ups
- NitinMarch 19, 2022
Learn How to Make Your Blog the Ferrari of Lead Generation
- NitinFebruary 15, 2022
25 Social Media Marketing Content Ideas to Engage Your Audience
- NitinFebruary 5, 2022
Personalize Employee Experience with HR Tech Transformation
- NitinJanuary 27, 2022
Shhhh... Listen! Do You Hear the Sound of Higher Targeted Website Traffic?
- NitinOctober 15, 2021
The Big Reset: How is Big Data Changing Traditional Marketing Roles?