7 Marketing Influencers You Must Follow In 2017
Marketing Influencers are getting popular day by day.
Reason is simple – Influencer marketing is the latest innovative way of connecting with your target audience.
But, randomly following each influenecr will not help your brand.
It’s vital to understand which influencer to follow and which one(s) to avoid.
Focus on some of the top or the best ones whose target audience and niche align with your business.
To help you find out the right influenecrs, I have compiled a list of 7 top marketing influencers around the globe.
What made me choose them?
My sole criteria of choosing these 7 marketing influencrs was simple – go for those who present a unique perspective on current digital marketing trends and provide their futuristic approach about upcoming changes in the industry.
If you are still at sixes and sevens with the term, here’s an article explaining you what value ‘influencers’ are adding to the digital era.
Cutting to the chase, here is my list of top 7 marketing influencers around the world.
1. Rand Fishkin
Wizard of Moz - Popular in SEO Industry
Founder and former CEO of moz, he is already helping marketing professionals giving their SEO boost.
Rand fishkin is the go-to-guy for everything SEO. He always has something new and updated to speak about SEO techniques.
In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek, and has been written about it in the Seattle Times, Newsweek and the New York Times among others.
He’s a regular contributor to SEOmoz blog – read by tens of thousands of search professionals each day.
With 386K twitter followers, he tells you his way through appearing high on the top of search engine results.
To all those people who think SEO is boring, give his whiteboard friday’s a shot. They are fun to watch and informative at the same time.
Currently writing a book on ups and downs of startup culture, due out in 2018, make sure you follow him everywhere so you are not missing out on anything because he clearly is not!
Where to find: You can follow him on Twitter and his blog.
2. BRIAN CLARK
The Content Marketing Doctor
Brian Clark is a serial entrepreneur – CEO of Rainmaker Digital, founder of Copyblogger, host of Unemployable, and curator of Further.
If you are seeking expertise in the field of content, Brian Clark is the one to follow.
He runs one of the most powerful and influential blog.
Brian can help you find a perfect anatomy on how to bulletproof your content marketing.
From blogs explaining the guide to fix your old broke content to detailed content marketing strategy to follow, you will not leave his blog without attaining some good knowledge.
An expert marketer you should follow on social media by Inc and one of the World’s Top 40 Social Marketing Talent by forbes are two of the mentions out of the lot.
Brian has been featured in a few books:
- Linchpin by Seth Godin
- Meatball Sundae by Seth Godin
- Epic Content Marketing by Joe Pulizzi
- The Lean Entrepreneur by Brant Cooper and Patrick Vlaskovits
- The $100 Startup by Chris Guillebeau
…and many more!
Over the years, people have said a lot of nice things about Brian:
- In 2014, Forbes named Brian one of the World’s Top 40 Social Marketing Talent and a Top 10 Online Marketing Expert.
- Inc. Magazine says Brian is an expert marketer you should follow on social media. and one of 23 Must-Read Twitter Feeds for 2015
- Brian was ranked #3 on a list of the 100 Most Influential Online Marketers of 2009.
- Brian was deemed the most influential blogger of 2007.
- BusinessWeek says entrepreneurs should follow Brian on Twitter.
- Dunn and Bradstreet says Brian is the most influential person to follow on Twitter for small businesses.
Where to find: You can follow him on Twitter.
3. NEIL PATEL
Perfect for Startup Marketers
Been recognized by USA’s ex-president Obama as ‘a top 100 entrepreneur under the age of 30’ and a New York Times bestselling author, Neil Patel is right at the top among modern marketing influencers.
Neil Patel is an entrepreneur, a digital marketing blogger and my personal favourite. He covers everything from how to attract visitors to your websites to dim-sized problems a small or medium sized business with low marketing budget may face!
The Wall Street Journal calls him a top marketing influencer on the web.
Accoridng to Forbes, Neil is one of the top 10 digital marketers.
Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.
Having worked with big brands like Google, NBC, general motors, he takes the most pleasure in helping out small and medium sized businesses with his experience in marketing.
All the way from gaining visitors, converting them into sales to whatever help your startup needs to increase the traffic, Neil Patel takes you through! He gives detailed explanation in every article. You tend to go on reading a single article but you end up with a lot more information in your hand.
If you’re in the initial stage of your startup, then Neil is the one to follow.
Where to find: Co-founder of Crazy Egg, Kissmetrics, Hello Bar and runs his own blog. Follow him on Twitter.
4. Joe Pulizzi
Content Marketing Encyclopedia
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster.
Joe Pulizzi is evangelizing the content marketing world through his keynotes, articles, tweets and his books.
This was Joe who started using the term ‘Content Marketing’ back in 2001.
He’s the founder of multiple startups, including the Content Marketing Institute (CMI) – a leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015.
If you want to excel the field of content marketing, his blog is something you should turn to. From speaking about the best practices to follow in content marketing to any recent changes (if any), he covers everything.
Moreover, you can find blogs like different brands doing content right, content strategy for different social media channels, your content marketing checkup and much more.
Arguably, he is the first person to start using the term ‘content marketing’ back in 2001.
Also, you must not miss out on his podcasts and his new book Content Inc.
So, now you know where to seek all your content marketing expertise from.
Where to find: You can follow him on Twitter, his website and his blog.
5. ANN HANDLEY
World's first Chief Content Officer
A keynote speaker and Chief Content Officer at MarketingProfs, Ann Handley speaks and writes about how you can rethink the way your business markets.
Also, she is named as the most influential women in social media and as one of the top 20 women bloggers by Forbes.
If I have to give you my personal favourite, it has to be her co-authored book on content rules.
Moreover, she is the author of the Wall Street Journal best-seller on business writing, “Everybody Writes,” and the co-author of the best-selling book on content marketing, “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.”
A pioneer in digital marketing, Ann is the co-founder of ClickZ, which was one of the first sources of digital marketing news and commentary.
Alongwith writing for Huffington Post, Mashable, Entrepreneur Magazine and American Express OPEN Forum, she maintains her own blog on Annhandley.com
Where to find: You can follow him on Twitter and her website.
6. GARY VAYNERCHUK
Author, Speaker, Marketer, Entrepreneur
Gary Vaynerchuk is a serial entrepreneur, four-time New York Times bestselling author, speaker and internationally recognized digital marketing personality.
Besides, Vaynerchuk is an angel investor and advisor to Uber, Birchbox, Snapchat, Facebook, Twitter and Tumblr, among others.
Also, he runs his own digital agency and is one of the most sought after public speaker.
Through his personal blog, he speaks about everything from digital marketing, life as a CEO, startups, social media, leadership and much much more.
Moreover, he is very active on his YouTube and Instagram channel. In fact, he knows how to connect with influencers the right way, #DailyVee, #ASKGARYVEE are two of his initiatives to put himself out in front of the audience.
Follow him here: Youtube, personal blog and twitter.
7. AVINASH KAUSHIK
Data Lover, Analytics Magician
Here comes a man who will talk to you in numbers.
Avinash Kaushik is an Indian entrepreneur, author and public speaker
Known as Google’s Avinash Kaushik – another Indian name in this list and a great influencer of digital marketing and analytics – he covers all things digital marketing under one roof in his personal blog.
Presently, working as a digital marketing evangelist for google, he has pioneered the field of web analytics.
Basically, reading his blogs or following him would help you better your ROI and take database driven decision for you business.
Furthermore, check out his QnA session where he speaks about what marketing is all about according to him.
Also, you can connect with him here.
Finally, this is my list of top 7 marketing influencers to follow to get great marketing insights.
Hope you’ve enjoyed this post.
Are you all sorted on which digital marketing influencers you should follow to stay up to date on the unique marketing strategies?
Do you have any favourites when it comes to digital marketing influencers?
Is there anyone else you think should make it to the list?
Above all, I would love to know your favorite marketing influencers.
Also, let me know in the comments section below or tweet me @iamnitinmalik.