All these CTAs tells in plain and simple terms what benefits user may have.
And, that’s enough for a user to click on them to explore more.
Detailed Summary Enhancement
Let’s do a quick recap.
- You created an engaging profile headline.
- You wrote an above average two lines to get your profile visitors click on ‘See more’.
Battle is not won yet.
Now it’s time to leverage your detailed summary to create a lasting impression on your profile visitors.
But don’t try to make it your personal memoir which doesn’t end till eternity. It’s summary section for a reason.
Follow the KISS principle.
KISS – Keep it simple and short.
Any personal stuff that doesn’t add value to your professional persona, keep that for Facebook Twitter or Instagram.
On the contrary, there are people who takes ‘summary’ too seriously.
They simply try to finish their profile summary in just 2-3 lines.
Here are two examples of ‘very small’ summary section:
The next one don’t even need ‘See More’ and ‘See Less’ Option. An opportunity wasted.
Treat your profile summary as an opportunity to convert the prospect.
It’s more of a landing page.
A landing page covers apt description of your capabilities, the benefits you can provide to your prospects with some catchy CTAs.
But even landing pages can be boring.
We all come across so many of them daily.
Same mistake we make with our summary section too.
‘Where to start’, you ask!
First focus on the aesthetics.
Stop putting your summary in big paragraphs.
Large paras always succeed in putting off your prospects.
It’s time to do some editing.
It’s always smart to put large amount of text in small chunks.
People love to scan the information quickly. So, use bullet points just like you would on your resume.
It’ll ensure that anything important will not miss your prospects’ eyes.
In this example, the LinkedIn user have tried to segregate his profile summary in bulleted section.
Though personally, I am not a big fan of too many bullets but still they are easier to scan the long text compared to huge paragraphs.
It’s your opportunity to tell a story of yourself.
Be to the point as much as possible when describing your role and accomplishments.
Don’t be shy to demonstration a bit of your persona.
Make it personal. Make it count.
But avoid using corporate / technical jargon or self-indulgent words.
When J.T. O’Donnell shared with the readers of the Careerealism blog what she dubbed “The Worst LinkedIn Summary”, it read like this:
“A dynamic leader with the ability to drive change and proven track record of high accomplishments in various areas. Highly organized individual, believes in empowerment and team work, highly adaptable, strong business sense, effective communicator, result-oriented, and can-do attitude.”
Did you notice the problem?
Yes, you’re bang on the target.
It’s full of claims (Dynamic leader, proven track record of high accomplishments, highly organized, highly adaptable, result-oriented, can-do attitude) which are decidedly subjective and unsubstantiated with facts.
This summary is full of catchwords and hollow phrases.
Instead, talk about who you are, what you are really good at and how you can add value for your prospects.
Make it a point to double-check your summary with the most overused empty buzzwords like ‘motivated, driven’ etc. and get rid of them immediately.
Use keywords which help you get searched by your specialties.
Write in first person.
Write your summary like you’re talking to a person face to face.
According to J. T. O’Donnell, a good summary should be all about facts, facts and more facts – nothing else.
She tried to re-write the above mentioned summary in her own words:
“15+ years of experience leading teams of 10-200 staff members. Managed 30+ projects ranging from $100K-$1.7M in budget. 200+ hours of presenting and training on a wide variety of subjects including innovation, teamwork and project management.”
Saw the difference?
This summary substantiates the claims with factual data.
I am sure now it’s clear what your summary should look like.
The below example is one of the best one for a LinkedIn profile summary.
The reasons are:
· Sharp intro.
· One idea per line.
· Asking questions to prospects like a landing page heading.
· Conversational lingo.
· Use of CTAs
Here is my summary snapshot for your view. I’ve tried to keep a balance between very small paras and bullets.
I start with a concise intro of myself and then move on to my specialties.
Then I talk about a modern marketer’s wish list and how I can help them fulfill that wish list.
This is followed by my specific area of expertise along with call to action.
I have added my contact details, a link to my website landing page and my blog URL for them to reach out to me and my content.
I end my summary with an apt call-to-action.
As I understand, there is no set formula for a winning profile summary.
Try to cover the key points of your profile and present them in a prospect-centric style.
And yes, make it easy to read on their eyes.
STEP 3: Customize Your LinkedIn URL
Anything that has a URL – it should be SEO friendly.
Your LinkedIn profile is no exception.
How to do that?
Don’t worry. It’s not complex.
In fact, it’s as easy as saying 1, 2, 3.
When you create your LinkedIn profile first time, you get a typically LONG UGLY URL that doesn’t make any sense to human eyes/mind.
It works okay as a URL but it’s not personalized to your name.
You can easily tell the difference.
What would you prefer –
No need to answer. We both know it. 🙂
So, it’s high time that you claim your personal URL from LinkedIn.
Here’s how to do it in 3 easy steps:
1. Click on ‘Edit Your Public Profile’
This will open a new window. Click on the ‘pencil’ icon as shown in the red box below.
Edit your URL name as per your choice and click on “Save’.
You just got your self-branded LinkedIn profile URL.
STEP 4: Filter Through Your Skills and Endorsements
People love to get recommendations from their professional network on LinkedIn.
But think twice before you click ‘add’ to every recommendation you get.
Recommendations are good but an irrelevant endorsement or recommendation can harm your profile.
There are some recommendations which only talk about how good or kind / easy person you are to deal with.
There is no harm in being an easy going and kind person but it doesn’t show what sort of professional you are.
My advice to you – Avoid such recommendations which heaps praise on you as a person but don’t discuss your professional capabilities.
Treat skill endorsements in the same manner.
For example, people endorsing you for internal communications and PR strategy both. This looks little contradictory.
You might be MS Office expert but this is not something to boast for.
So, avoid showcasing skills and endorsements which belittle your skills and profile credibility.
The point is – ensure that your key skills are highlighted properly in your profile.
On LinkedIn, it’s like you against the world while being with the world. 🙂
So be at your best with earnestness.
STEP 5: Create your Public Profile Badge
Once your LinkedIn profile is ready, it’s time to show it to the world.
You can do that by creating a LinkedIn profile badge.
This badge can be used on your personal website, Management team section, blog and email to let others see your profile instantly and connect with you on LinkedIn.
Just imagine – all visitors coming to your website, blog or viewing your email will be able to view a quick snapshot of your LinkedIn profile and can connect with you promptly.
To activate your badge, you need to follow these steps:
First click on the ‘Edit Your Public Profile’ on your profile view home page.
This will open a new window for enabling you to edit your profile. Just scroll down a bit and you will see a link titled ‘Create a public profile badge’.
To create and install your badge on your website/blog/email, you can copy and paste code into your online properties’ text editor.
If you find it confusing, then your website administrator can do this job for you.
You share this code with him/her and he/she can do it within a few seconds.
You can choose the badge based on the position where you want to sue it.
The below example shows that this badge can be used somewhere in the middle of the web page.
The below example shows that this badge can be used on the side bar of the web page.
I will recommend using side bar position to show your LinkedIn badge.
Your LinkedIn badge can be used anywhere as a LinkedIn profile link.
It can also appear at the end of all your blog posts.
You can even add this in your HTML Email signature.
You can choose a specific badge and its respective code to be copy pasted on your website or blog.
Select the badge you like and copy the corresponding code.
When you click in the code box, all the code will highlight.
Right click on your mouse and choose Copy.
Keep in mind that the color combination of your badge should match with the color theme of your website or blog.
Creating and using a personalized LinkedIn badge across online touch points can give your LinkedIn profile enormous visibility to your target audience – that too without spending even a dollar.
Your LinkedIn profile is your best chance to connect with the right people.
And don’t forget that LinkedIn works both ways.
People who want to hire you and people who want to work with/for you – both types will see your profile.
Thus, ensure that they are inspired to connect with you after seeing your LinkedIn profile.
They should feel that they are connecting with someone who can help them realize their goals (business or career).
You Should Try These Tactics
We have discussed some specific tactics which can help you grow your LinkedIn profile views and connect with right people to generate more leads for you.
These proven tactics can convert a mostly invisible LinkedIn profile into a profile that gets abundant marketing reach and sales or career networking opportunities.
I hope you have learned some of the good tips from this article to generate more leads with your LinkedIn profile page.
You just need to try these strategies to empower your LinkedIn profile for better LinkedIn reach and hence, more leads.
Therefore, let your profile get to do real smart work for you even when you’re sleeping!
Are you now ready to implement these tactics and optimize your LinkedIn profile page for better lead generation?
Share your experience after implementing these tactics and how did it improve your lead generation with your LinkedIn profile page?
Partner with me to more successfully sell yourself as an individual brand and you’re your businesses.
Few Question for You Before You Sign-off:
Digital Marketing Delhi NCR
So now I have few questions for you:
Do you think your LinkedIn profile is fully optimized?
What are your thoughts on the lead generation from your LinkedIn profile tips shared in this article.
Do you have any tips to share?
Share your thoughts with me in the comments below or tweet me @iamnitinmalik.