Top 20 Influencer Marketing Tools You Can’t Live Without in 2017-18
Are you tired of same cliched marketing?
Are you too fighting for eyeballs?
If yes, then this news might be of interest to you.
Recently Indian cricket icon Sachin Tendulkar joined professional networking website LinkedIn as a LinkedIn Influencer.
He is believed to be the first cricketer in the world to join the league of over 500 global influencers on the professional network.
What makes it relevant for you?
This indicates that, in past 2 years, Influencer marketing has been gaining strength in the digital world. Influencer are changing the way brands engage their customers.
Even Google Trends confirm this:
Searches for the term ‘Influencr Marketing’ increased by a factor of seven over the past 18 months.
This also establishes the fact that the influencer marketing is in its early phase and people are still learning about Influencer marketing.
For those are totally new to Influencer marketing, I have written a detailed Influencer Marketing FAQs blog post few weeks back which can help you get answers to most common frequently asked questions about Influencer marketing.
Who are these influencers?
Let’s see with the help of a LinkedIn Influencer profile example:
Here is a snapshot of another normal (non-influencer) LinkedIn profile:
Can you spot the difference?
Guy Kawaski has a whopping 2.3 Million followers on his LinkedIn profile with a high engagement rate.
LinkedIn also provides a provision to apply for being LinkedIn influencer. You can learn about it here.
And not only LinkedIn, but all the other social media channels welcome these influencers on their channels.
You should decide where your brand’s target audience roams and catch your industry influencers right there.
Why Influencer marketing is trending:
- 84% of marketers now use influencer marketing as a tactic.
- 59% of marketers planned to increase their influencer marketing budget in 2016.
- 31% of high-growth firms now have a formal employee advocacy program in place.
Though Influencer marketing looks a great way to promote your brand and engage your target audience, yet it’s not easy to find the right influencers in your industry who can help you get the most out of influencer marketing.
Your ability to find the right influencers is going to determine how successful your influencer marketing campaign will be.
And trust me, it’s not going to be easy.
If you have tried it on your own, you must know that how tough it is to get a bunch of influencers to speak for you.
Moreover, finding an influencer is just the first step of the whole game.
There are further many important steps to make the influencer marketing strategy work.
But if you have the right way and right influencer marketing tools to target these influencers, it can be your cup of tea.
With these influencer marketing tools, marketers don’t just find the right influencers but also discover the trending content and track the campaign success effectively.
Are you ready to improve your influencer marketing campaigns with the best influencer marketing tools?
If answer is a resounding YES, then this blog article can help you.
As influencer marketing is the modern way of marketing so let’s checkout some influencer marketing tools that will definitely help you to reach out to your target audience with the help of industry influencers.
Influencer Marketing Tools
I have compiled a list of top 20 must-have influencer marketing tools to take your influencer marketing to the next level. Some of the tools covered in this list might do similar thing with some unique features.
Here it goes:
Total Visits: 1.537M/Month
Klout is a website and mobile app that uses social media analytics to rate its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100.
Klout suggests shareable content that your audience hasn’t seen yet and also helps people who want to be great at social media.
When you search for a phrase, it shows the current biggest influencers in relation to that phrase.
And secondly it shows you a list of the most popular recent content in relation to that phrase along with the person/brand that shared it.
In determining the user score, Klout measures the size of a user’s social media network and correlates the content created to measure how other users interact with that content.
Klout measures influence by using data points from Twitter, such as following count, follower count, re-tweets, list memberships, how many spam/dead accounts are following you, how influential the people who re-tweet you are and unique mentions.
This information is blended with data from a number of other social network followings and interactions to come up with the Klout Score.
Total Visits: 0.766 million/Month
Thousands of the world’s best marketers use BuzzStream every day.
BuzzStream discovers contact information, social profiles, and site metrics for you. It’s easy to prioritize the most important, influential contacts.
You can browse prospect lists, add contacts, and automatically find contact information and metrics. BuzzStream automatically saves your emails and tweets and lets you set reminders to follow-up. You’ll never lose track of a conversation or project again.
Buzzstream helps you pPitch bloggers and journalists with a full view of your conversation history, notes, tweets, emails, their recent posts, social details, and more
Build better profiles, spend less time in spreadsheets. You can add new bloggers, websites, and social profiles to your database as you browse the web.
BuzzStream makes my job so much easier. And I love working with the BuzzStream team because everyone from the CEO down listens to our needs and actually does something about them.
– Christian Sullivan Promotions Supervisor, Ignite Social Media
Pricing: Starting from $24/Month, Compare Plans
Total Visits:0.135 millions/Month
GroupHigh helps you find the best bloggers and influencers, manage your relationships, and measure the value of your content.
They empower you with blogger index, content overviews, contact information and reach metrics.
User can search 15 Million+ active blogs by content, reach, social following, location, MozRank, and dozens of other powerful filters.
The solution offers Powerful filters to segment, organize, and group your influencers and bloggers like never before.
Users have the luxury of pulling lists of content creators by niche topic expertise and funneling them down by social presence, total reach and location.
“GroupHigh has helped us quickly identify bloggers, writers and media outlets that may not have been on our radar before, even after time- consuming research. I can find in 10 minutes what used to take hours. “
– DEBBIE WILLIAMSChief Content Officer, Sprout Content
Pricing: Quote on Request
Total Visits: 0.02 Million/Month
Inkybee has the suite of tools you need to go into client meetings well prepared with all the information your client might ever need about influencers in their industry.
A suite of outreach tools help you to run successful digital outreach campaigns for your clients
Inkybee offers a powerful search engine that delivers instantaneous and detailed filtering. You can leverage a sophisticated list management tool that allows you to create all kinds of lists including dynamic lists.
Moreover, make the most of relationship tracker feature to record your day to day interactions with influencers.
To find out who is talking about your brand online, use Inkybee’s real-time keyword tracking tool to track and report on mentions of your campaigns across the blogosphere.
With vast set of reporting tools including dynamic trackers and pdf/csv exports, you can monitor, track and measure your influencer marketing outreach program.
Pricing: Free Trial Available, Compare Plans
Nimble is an all-encompassing influencer management tool with a particular focus on the fact that it provides the information you need on a single view.
Nimble automatically updates itself with relevant prospect and customer information from dozens of data sources.
You can get a detailed insight into your contacts to see what they are doing on social and online channels and Nimble will also suggest contacts to get in touch with based on industries and keywords that you identify as important.
The signals tab will even let you see when your company or brand is being mentioned on social channels.
Price: Low-Cost to Mid-Range
Total Visits: 0.677 Millions//Month
Muck Rack is your one-stop, influenecr marketing platform that helps you discover and pitch relevant journalists with personalized targeting.
Muck Rack’s mission is to make journalists, PR pros and marketers more successful.
One can build and share media lists easily, and you don’t need to maintain media lists since they’re automatically kept up-to-date.
You can receive alerts in your inbox whenever journalists are writing and tweeting about your company, campaign, competitors or any keywords.
You’ll instantly know who to connect with, which stories you need to get out in front of and the trending news that affects your brand.
“I use Muck Rack on a daily basis. From the alerts in my inbox to check for stories we’re quoted in, to building quality media lists and seeing what stories are being read by the reporters I follow. Muck Rack is a great tool to get my work-life in order. I love this product.”
– Izzy Santa, Consumer Technology Association
Pricing: Quote on Request
Total Visits: 6.78 Millions/Month
This tool by Moz Followerwonk helps you explore and grow your social graph.
You can discover important influencers on Twitter by topic and location.
Utilize it to build a rundown of potential influencers to draw in and collaborate with.
Key Benefits of using Followerwonk:
- Find and connect with new influencers in your niche.
- Search Twitter bios to connect with anyone.
- Compare Twitter accounts to find overlaps and target new influencers.
- Breakout your followers by location, bio, who they follow, and more.
- Contrast your relationships with your competitors and friends.
- Match your activities to gains and losses in followers to give your followers what they like best.
- Follow and unfollow in-app to hone your social graph like a razor’s edge.
- Use super-actionable visualizations to compare your social graph to others.
Pricing: Free for 1 user, Compare Plans
From finding prospects to serving customers, Hootsuite helps you do more with your social media.
You can use Hootsuite to search streams to discover social media influencers by monitoring conversations relevant to your industry
You can find out who is your target audience engaging with and whose content are they sharing.
These people have clout that can help your brand expand it’s reach.
Once you have a set of influencers to follow, you can add them to a Twitter list and save it as a stream to easily track what they share and who they engage with—learn from the best.
Price: Free for individuals with 3 social profiles, Free 30-days Trial, Starts with $20
Traackr’s IRM platform is your system of record to manage, expand, validate, and scale your global influencer marketing.
With Traackr, you can:
- Upload influencers to manage your data in one place.
- Assign ownership to foster team collaboration across multiple brands and geographies.
- Track conversations, validate real influence, and truly separate the winning signals for your brand.
“Traackr gives me an efficient way to be involved in the day-to-day conversations with our influential travel experts. I don’t know how I’d manage so many relationships without the tool.”
– LAURA CLEARY, SENIOR SOCIAL MEDIA MANAGER, TRAVELOCITY
Monthly Visits: 0.62 million/Month
Klear is an influencer marketing platform that makes it easy to find influencers, research and measure influencer campaigns.
Klear boasts of the largest available database of Influencers by category, location and network. You can interact with more than 700K registered Influencers directly from Klear.
Easily find influencers in any category and location in the world across Instagram, Twitter, YouTube and Blogs.
Klear’s advanced filters allow you to sift through millions of profiles and focus on those who are relevant for your brand.
Choose the influence level you are after, whether it’s celebrities or niche power users, find the ones with an audience in the location you are interested in. You can filter by gender, engagement levels and more.
Klear also offers free tools like:
- Find Twitter Influencers
- Find Instagram Influencers
- Twitter Analysis
- Instagram Analysis
- Facebook Analysis
“Klear is the best platform to build influencer programs! We used it to identify, interact and measure relevant influencers and were very happy with the results. It is user friendly, has insightful data and a very helpful team!”
-Gladys Diaz, Marketing Manager at Unilever
Pricing: Free Demo, Compare Plans
Monthly Visits: 0.092 Million
Onalytica specializes in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results.
Keep an eye on everything that is said by your key market influencers in this comprehensive and detailed timeline.
Easily surface content opportunities with this feature.
These maps help you understand key relationships between your influencers and lets you see who talks to whom.
Stay up to date on everything that’s happening; topic notifications, content opps and much more.
This functionality provides you with the data and insights you need to understand key online discussions
Onalytica works with Marketing, Communication, Digital & PR professionals to help configure bespoke influencer programs so that they can better automate and streamline influencing activity as well as identify on-going engagement opportunities.
Pricing: Free 7 Days Trial, Compare Plans
Monthly Visits: 1.07 Millions/Month
Mention enables you identify the people in your industry that matter most – influencers and experts who are already talking about your topic on social media or the web.
Find these influencers in your niche and leverage their engage network to promote your content and grow your brand’s community.
You can filter mentions by influence and prioritize your most valuable contacts and reach out to them first.
You can monitor the influenecrs to find out with whom they are working and get an understanding whether they’d work with you too or not.
Get live updates about your brand from the web and social media. Automated reports make it simple to share results with clients, colleagues, and management, so you can focus on more important work.
Pricing: Starts with $29/Month, Compare Plan
Monthly Visits: 2.60 Millions/Month
BuzzSumo has a powerful influencers search. You can search for the key influencers in any topic area or location.
It’s one of my most favorite influencer marketing tool to find the key influencers to promote my content online.
Why it works so well:
Buzzsumo will analyze what content performs best for any topic or competitor.
Start with filtering influencers and sharers by reach, authority, influence and engagement. You can follow influencers directly from within BuzzSumo and add them to your Twitter lists.
Monitor what content an influencer shares, review the topics they share most often and the domains they share.
Moreover, export all results such as content sharers, influencers and most shared content as CSV or Excel for detailed analysis and use in other applications.
I strongly recommend to try Buzzsumo to build and maintain outreach lists and engage with key influencers.
Pricing: Free Trial Available, Compare Plans
Monthly Visits: 4.71 Million/Month
Crowdfire is your super-smart marketing sidekick that will help you grow online everyday.
Millions of small businesses, artists, writers, influencers, sellers, freelancers, and self-employed individuals use Crowdfire to go big on Facebook, Instagram, YouTube, Twitter, Pinterest, WordPress, Etsy, Shopify and more platforms.
Crowdfire will bring more traffic to your online shop on Etsy, Shopify, WordPress, and BigCommerce by intelligently picking trending products and creating beautiful posts featuring them. On Crowdfire 16,441,188 Creators, Sellers and Influencers are on their way to BIG.
Pricing: On Quotation
Monthly Visits: 0.06 million
Blogger outreach is widely considered to be the most effective inbound marketing method.
Popular as a blogger outreach tool, BlogDash lets you find your market trend-setters, engage them, and cultivate ongoing relationships with them, all with a few clicks.
BlogDash can help you reach 200K+ bloggers and growing every day.
These bloggers have specifically opted in to connect with brands like yours and help you achieve web-wide recognition.
With BlogDash, you’ll have a list of bloggers to target within minutes, not days.
With a full-featured, intuitive do-it-yourself tool, plus two turnkey managed solutions, BlogDash has made blogger outreach the ‘can’t-miss’ marketing medium.
Pricing: free to $199 per month for the tool; outreach services by quote
Monthly Visits: 0.018 million
Social Crawlytics is a free web-based tool that enables marketers to monitor and measure key social media performance parameters / metrics.
Anyone who has a Twitter account can access it – totally FREE.
People would love Social Crawlytics who are deep into SEO and / or social media marketing analysis.
You can identify the influencers and your competitor’s most shared content, Social metrics, most shared authors, scheduled monitoring and a robust API. You can find out where your competitor’s content is being shared and promoted.
This tool helps marketers measure the effectiveness of the links as people share them in social media networks. It offers some of the very handy tools like social metrics, most shared authors, scheduled monitoring and a robust API.
Monitor, schedule and analyse social sharing metrics in one intuitive dashboard.
Monthly Visits: 0.075 million
Discover.ly is a Chrome add-on to get you relevant insights about people you are viewing online. The information shared is gathered from multiple social sites around the web.
With this chrome extension, you can access more information about your social media connections with the people they email.
You can see your Facebook friends with a particular colleague on LinkedIn, or see Facebook and LinkedIn information from Twitter contacts.
Discoverly helps us tie that all together.
In simple words – you can instantly see detailed, visual social media influence and demographic information for anyone in your social network while browsing.
Monthly Visits: 0.017 million
Insightpool’s influencer marketing platform helps identify relevant influencers in your market space with helpful tools like discovery, activation, and insights.
Insightpool’s Universal Search, the “Google for Influencers,” is the most robust influencer database in the world.
Use the new search bar the same way you would use Google with filter based on
- Characteristics: Demographics, influential topics, social networks and location of influencers
- Conversations: Trending conversations and participating influencers
- Individual Influencers: Complete dynamic profile cards with network and email reach
Each of the influencers have a 360° Data Card that lets you view recent social media activity, total network reach, and influential topics, and social links.
Pricing: Demo On Request, Compare Plans
Monthly Visits: 0.017 million
Cirqle is the world’s first verified OAuth platform connecting fashion-, beauty- and lifestyle- influencers with global brands.
By using Cirqle, you can connect with over more than 9,000 influencers across 50+ countries.
This platform includes over 9,000+ influencers, reaching over 325 million people each month, delivering trillions of impressions across Twitter, Tumblr, Instagram, Facebook, YouTube, Pinterest and Google Analytics.
Brands receive real-time data profiles of the publishers that have applied for a campaign.
“With Cirqle, it’s not about how well you can write a convincing Media Kit or email, it’s about figures, quality and a positive attitude. Cirqle takes away the complications of self promotion to allow for an easy, stress free application process with clearly outlined expectations for you, and the brand!”
— Rachel Ecclestone, Urban Traveller
Pricing: On Request
Monthly Visits: 0.619 million
With Talkwater, you can find the right influencers to amplify your message.
Leverage Talkwalker as a social listening and influencer identification tool, and integrates with Hootsuite, as well as business intelligence (BI) tools including Tableau.
You can identify the influencers that matter for your needs with influencer performance metrics.
The best part is – Talkwalker is completely analytics-focused.
It offers analytics features for brand mentions, influencer monitoring, hashtag, competitor analysis, and advanced metrics across social media platforms.
“Talkwalker have helped us transform the way our clients do business. We’re able to find insights that keep our clients ahead of the market – whether it’s helping a financial institution find the link between social media activity and reputation or using social data analysis to provide a global fashion brand with the most effective approach for a new campaign.”
Jonny Bentwood – Chief Innovation officer
Pricing: Free Demo, Compare Plans
I have explained top 20 influencer marketing tools in 2017 that will help you execute your influencer marketing strategy in much better ways.
Start using these influencer marketing tools for your influencer marketing campaigns.
As an experienced digital marketing consultant, I provide a viable alternative to big digital marketing agency cost and enable you leverage modern influencer marketing tools.
If you’re looking to get started with an influencer marketing campaign, or want to enhance your influencer marketing performance in terms of reach, engagement and ROI, I can help.
Are You Ready?
Are you now ready to implement these influencer marketing tools to optimize your influencer marketing campaign performance?
A recent report revealed that 43% of marketers are experimenting with influencer marketing programs. and an even higher percentage claims that their influencer marketing programs are strategic. (Source: Adweek)
Share your experience after trying these influencer marketing tools and how did it improve your influencer marketing campaign performance.
Let me know in the comments section below or tweet me @iamnitinmalik.