Shhhh… Listen! Do You Hear the Sound of Higher Targeted Website Traffic?
I have one simple question to ask you all marketers –
‘What You Want Most?’
The obvious answer will be – ‘More Leads, More Customers’.
It is followed by another question – ‘How to get That?’
Answer is – ‘More Web Traffic’.
You see, it’s simple math.
More website traffic means more leads and more leads equals to more customers.
However, I wish it was easy to get targeted web traffic in high numbers.
Usual story is something like shown below in this screenshot. This might look like your company’s dashboard.
However, you’re not alone.
More than 80% of the world’s website gets less than 4,000 visits per month.
4,000 visits per month means 130 visits per day.
On the top of that, these 4,000 visitors are not counted as a targeted traffic.
That makes the total number looks much more trivial.
With such low numbers, lead generation and lead conversion becomes a catastrophe.
In this article, I’m going to show you how to use some of the surprisingly effective ways to get more web traffic to your website.
These are the proven, battle-tested strategies used by pros worldwide to increase their website traffic and get more leads.
Now, it’s your turn. Let’s dive in now:
Blog, Blog, Blog
Blogging is the best way of increasing your web traffic.
It not only helps you create fresh SEO-friendly content pages but also helps you in creating lots of custom URLs pointing towards your website.
More blog means more traffic.
A company named Convirza leveraged blogging to its full potential.
They wrote 150 posts in 50 days – publishing 3 blogs each weekday.
Weekly Results from Day 1 to Day 50:
– Blog Traffic Increase: 210%
– Blog Organic Traffic Increase: 514%
– Blog Referral Traffic Increase: 901%
– Blog Direct Traffic Increase: 201%
– Entire Site Organic Traffic Increase: 69%
So you see how a blog with high quality content can affect your web traffic.
Don’t forget – it’s not just that high number of articles that did the job for them.
Only quantity is never enough.
It was a mixture of different aspects – Number of blogs. Quality content, Proper blog promotion, right measuring and tracking.
Promote Your Blog
Writing blog is not sufficient.
‘If you build, they will come’ doesn’t work in real life.
To get your blog highlighted, reach out to the influencers in your industry.
Create different visual snippets of your blog for spreading on digital mediums.
Each snippet will have its own title, sub-title, image, social proof, customer testimonial etc.
Share your blog articles on social media channels. Use email marketing to share your blog with your clients and prospects.
Get in touch with people who have shared similar type of content.
Try to create a video using your blog article and share it on video marketing platforms.
Create a presentation from your blog and share it on Slide Share.
Once your deck is uploaded on Slide Share, ensure that it’s optimized for SEO. Focus on its title and description.
Slide Share’s transcribe is very helpful in ensuring that your deck content can be crawled by popular search engines.
Slide Share presentations, like YouTube videos, often rank very high in search results so you’re giving your content an even better chance of being found.
And, you’re re-purposing your original piece into another format that targets another audience which may not have seen your content.
Engage Influential People in Your Niche
Influencer marketing is getting bigger every day.
Influencer marketing and outreach is a powerful way to extend your reach with a target audience without relying on paid media.
And people who are missing it, they are losing lots of online traffic on the table.
Understand this: it doesn’t matter how good your content is.
If your content can’t reach your target audience, then it’s useless.
There are some marketers who can reach out to target audience after spending lots of paid advertisement.
Still, it doesn’t generate desired level of website traffic.
Ever thought why so?
Simple reason is – your target audience may read your content but they will not share it.
Agree or not – it’s a bitter fact.
This especially applies to serious, complex business content.
Even if some of them share it, it won’t get you a widespread reach.
Any content that is not shared widely, doesn’t fulfill its purpose.
That’s where influencers come into the picture.
Because, they are influencers not for nothing.
They have got a big number of followers who keep an eye on what is being shared by the influencers.
And that’s how your content reach out to the world.
But there is a catch.
The influencer in your industry may not like your content though it might be okay for your target audience.
There is a difference.
Your content should be appealing for the influencers.
How to determine what they like or not?
It’s simple – find out what kind of topics they are writing and sharing online.
‘Buzzsumo’ is my favorite tool to find out the influencers as well current trending topics.
Here is a quick list of top 8 content search tools with different set of features that can be used:
Using these tools, you find out the right influencers in your niche and their preferred topics.
Make a list of such topics and start creating high quality content around those topics.
Listen Rob Farrell, an accomplished international speaker in Digital Marketing, speaking on the rise of influencer marketing, the benefits, how to pick influencers and the top marketing influencers.
Fix Your Website’s On-Page SEO
On-page SEO is about what your website tells Google.
Make sure that it talks sense.
In search engine optimization, on-page optimization refers to factors that influence your Web site or Web page listing in organic search results.
These factors are controlled by you or by coding on your page.
Even if you are not an SEO expert, you can make some small but critical changes mentioned below and you will see better ranking for your website in SERP.
Better ranking for your website means higher traffic.
Make website URLs SEO friendly. Short URLs having your target keyword can be very useful.
Few good examples:
Write a contextual Title Tag and Meta Description with right keywords.
Don’t ignore H1 and H2 tags to fill with right keywords.
The H1 tags are critical ranking factor since they send important signal to search engines as to what a page of content is about.
See an example below:
Target long tail keywords as most of Google searches revolve around them.
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.
Make the most of Image Alt title.
The alt attribute is a modifier that gives descriptive information about the image called in an individual image tag within a page of HTML code.
The alt attribute’s descriptive information is useful to assist visually impaired customers and search engine crawlers as they navigate the site.
Remember, on-page SEO can be a low hanging fruit yet provides you a strategic advantage to get higher web traffic.
Leverage LinkedIn Fully
LinkedIn is one of the most popular source of professional networking and finding business-oriented information.
So, start posting content on your LinkedIn profile and share it in different groups related to your industry.
The biggest benefit of doing this will be – you will get targeted traffic to your website.
This will work two way – your web traffic will increase and your LinkedIn profile will become more impressive.
You can also leverage LinkedIn analytics to know how is your content performing.
Look at the screenshot below:
Use Push Notifications
Push notifications are becoming popular among modern marketers.
Push Notifications helps retaining users by reminding them to return with right content.
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them.
By using push notifications, you can attract your website visitors again and again with right messages in the forms of hot deals, new offers, content tools, and latest posts.
It’s time you start reaching your users wherever they are and convert website visitors into subscribers.
Go for Guest Blogging
Guest blogging is one of the easiest mode of getting higher and targeted website traffic.
Guest blogging on other websites is a great way to make your brand more visible and acquire a greater fan following on your social media channels.
Moreover, it gives you more number of quality back links linked to your website traffic.
The blog article can’t have links to your website however you can make most of the author bio and your social media profile URLs.
Apply for editorial contribution to different blogging websites or online forums,
Now it’s clear that an article posted on a reputed blog or forum can get you amazing amount of quality web traffic.
However, keep in mind that your content should not focus on selling or promoting your brand. In that case, your content will not be approved.
Focus should be on providing value to the blog readers by giving informative insights. And you will see the magic yourself.
Website traffic works like oxygen for your lead generation and sales funnel efforts.
If you are able to nail the first key challenge of web traffic increase, rest is all about managing that traffic and convert them into loyal customers.
Let’s leave this topic of how to convert the website visitors into customers for another day, another blog post.
Are you now ready to implement these strategies discussed above and not just increase but also optimize your web traffic?
Do you believe that it’s high time to start making each visit count for your business?
Share your experience and how you could leverage these proven web traffic enhancement strategies and how did it increase website traffic for your online portal?
I would love to know.
As an experienced digital marketing consultant, I can help you increase website traffic day in, day out.
Speak Your Mind
What are your thoughts on web traffic enhancement tips shared in this article?
Let me know in the comments section below or tweet me @iamnitinmalik.