‘Growth Hacking’ is THE LATEST BUZZWORD in digital marketing world.
Especially for start-ups, growth hacking has to be an integral part of digital marketing strategy.
After all, for a start-up, every penny, every dollar counts.
As a matter of fact, growth hacking has enabled start-ups to differentiate themselves from their big competitors.
However, growth hacking and marketing are two different concepts.
Growth hacking is focused on different challenges and leverage altogether tools to make it work.
In simple words, growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.
Technically, growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.
Here is a quick list of 10 growth hacks that can help you scale up your marketing ROI faster.
Growth Hacking Tips
Growth Hacking Tip #1: View 100 People’s LinkedIn Profiles a Day
For a start-up, brand visibility is not easy to come.
Thinking how to do that?
My advice: Use LinkedIn smartly.
Start viewing 100-150 LinkedIn profiles (your target audience) every day.
This will help your brand get noticed by your prospects faster than any other possible way.
You can make this process faster by using the Chrome extension Linkclump to save precious time and view multiple profiles at once.
Also, this extension will allow you to open multiple links in one quick go.
Use your mouse to select all the links you want and they will open up in new tabs. It lets you open, copy or bookmark multiple links at the same time.
Overall, I find Linkclump easy-to-use and wonderful way to open or save lots of links. Use it on LinkedIn to view several profiles at once and get noticed.
Growth Hacking Tip #2: Use Exit Intent Popups
You make lots of effort to bring visitors to your website.
They come, browse a bit and then leave.
Think about it.
Won’t it be great if you try to hold back visitors who come to your website before they take a decision to never return back?
It will be awesome.
That’s where exit intent comes into the picture.
The term ‘exit intent’ has been getting popular in online world – especially in the E-commerce world.
You can hold back visitors from leaving thus reducing the bounce rate and turn your site visitors into leads with exit pop ups. This is especially effective for ecommerce companies.
Go ahead and use it because you have nothing to lose.
Growth Hacking Tip #3: Automate Tweets and Facebook Posts Using IFTTT
IFTTT stands for ‘if this then that’.
In other words, IFTTT is a service that enables you to set up triggers that cause actions to automatically happen.
You can use IFTTT to automatically publish a tweet of your latest blog post as soon as it’s published. You can include retweets and replies.
Also, IFTT is integrated with Google Drive, which means you can populate a drive spreadsheet with Tweets / FB posts that contain certain key words.
Growth Hacking Tip #4: Keep Repurposing Your Old Content
Repurposing is taking content, research, and ideas and finding multiple ways to reformat and reuse them.
So, re-purposing your old content is a fantastic way to increase your content longevity and maximize your brand visibility.
A solid content repurposing strategy is key to gaining advantage over your competitors.
Eugene Cheng got his content repurposing game right on Slideshare.
And, he roped in over 10,000 subscribers by increasing the views on his slides.
So, what are you waiting for?
Revive all of your old content (especially from blog) by repurposing content as Webinars, Videos, Infographics, Presentations, Podcasts, Social posts, Guest posts, Slideshare presentations, email courses and e-books and more.
It may work something like this:
- Create a long form blog post on a relevant topic in your niche.
- Repurpose resonant talking point from blog post into an email marketing campaign.
- Pick out important points from blog post and e-mail marketing campaign for social media posts.
- Bring out the facts and insights form the blog post and convert them into an infographic.
- Build a Slideshare Presentation from the same insights.
- Convert this presentation into a video and share it on YouTube.
- Pick your 5-10 blogs on one topic and convert them into one e-Book.
- Re-use the content again for Medium.
- Repurpose once again for Instagram update with visual elements thrown into the mix
Idea is to pick a topic that can resonate with your audience on different online channels with you target audience.
Above all, you should be able to create an integrated content repurposing workflow that helps you stay on the top of mind of your target audience and get more value out of it.
Growth Hacking Tip #5: Cover an Industry Event
Create content around a current big event in your industry and share it on social media.
Therefore, mix it with your own opinion or point of view and don’t forget to tag the conference / speakers to get more exposure.
Live event coverage is a good way of engaging your audience.
But you must be really good at encapsulating the event theme and how to relate it with your own opinion that gives a unique perspective to the topic.
You can also create lots of post-event recap content.
Try to bring out the nuances of the event theme, what was discussed, what were the trending topics / hashtags, and talk about the key highlights from the keynote speakers.
Growth Hacking Tip #6: Add a Negative Statement to Close a Popup
Using a typical ‘X’ for closing a pop up can make you leave lots of money on the table.
Rather than just having an “x” to close a popup, use a negative statement that is highly conversational and makes people reconsider your offer.
Be smart while showing a negative option as a call-to-action button.
The other thing you can do is creating a negative call to action where a negative effect is implied by not converting.
Below are few examples of how to use a negative statement on a popup.