How to Exponentially Grow Your Email List with a Lead Magnet
There are many ways that you can get people to give you their email addresses.
These vary from the obvious to the obscure.
Getting people to provide you with their personal information by way of competition or giveaway is called a lead magnet. Here are some effective ways to use lead magnets to grow your email list.
Why do I want to Grow My Email List?
Getting a long list of email addresses that you can use to target prospective customers is one of the most valuable advertising methods without spending an enormous amount, or any, money.
Most people who use the internet check their emails at least once a day.
If you can make a branded email from your business appealing and get the client to click on it and follow a link to your website, you are most of the way to a sale.
Remember to create a logo that stands out for your business and include it in your emails as a clickable link to your website ‘about page’ so that you show yourself to be a trustworthy business.
It is getting the email addresses can be the hardest part.
Lead magnets draw people to give you their personal information.
In this case, we are looking to acquire email addresses. Consider what would make you leave your email address with an unknown, untrustworthy company.
This is a great way to start as it will broaden your available market significantly.
As an example, if you were to give away a free puppy to everyone who gave you their email address, you would be inundated with email addresses in minutes.
It would not matter to most people what you were going to use their email address for, as long as they received a free puppy in the bargain.
Then, apply this to reality.
If you offer entry into a competition where one person could win a free day trip to a local zoo, many people would think of this as a great chance and give you their emails.
If you produce quality content, you might want to use the gated content option.
This is when a pop-up comes in front of your content, asking people to leave their email before they can move forward and read your articles.
This can be great if your content is getting many hits and if you are a trusted resource.
However, it can kill a site if you are new and trying to get more people to sign up.
It makes a new brand seem untrustworthy and non-user friendly.
Another lead magnet method that works well to generate email addresses is free tutorials or educational videos.
You might want to even run a free course, you can have a Facebook page just for the course that people follow and you can advertise these in most Facebook groups which can be very helpful.
People will give you information as they trust that you are going to use it for the course.
During the time the course is running, you can get to know your clients on a more personal level, interact with them and socialize.
Help them in any way you can and become a real person to them.
Once the course is over you can email them and it will not go to their Junk folder, which is a great bonus of this method.
Using different lead magnets for different purposes, people and simple variety is an essential tool for any online business to use.